Five Pain Points Media, Entertainment, And Technology Professionals Face When Dealing With Clients
In today’s media landscape, customers are more empowered than ever before. They have more choices about what they consume and how they consume it, and they are more vocal about their likes and dislikes.
This can be a challenge for media, entertainment, and technology professionals who are trying to keep up with the latest trends and meet the needs of their customers.
Here are some of the pain points that we, as professionals, face:
Pain Point #1: Not knowing about equipment
Some clients know what they want the end product to be or look like, but they do not know how to get there. Once they describe what they want, we can guide them with information and education about what it will take to succeed.
Pain Point #2: Neglecting costs
They may not be aware of the cost of what they want until a price is discussed. If they have no budget constraints and want the best possible option, we can provide it. However, most people have a budget, so we offer different options so they can decide what is most important to them and what is not required.
Pain Point #3: Not giving adequate time
Since we now seem on-demand, some clients think we can pull together an entire event in a few days. That is not the case. The earlier in the planning we can be included, the client will get the best price and the best chance of success. Last-minute requests are possible but could result in rush charges and only high-end options being available. Adding stress to the event is unnecessary by waiting until the last minute.
Pain Point #4: Failing to communicate
It is important to be open to answering questions about the event. This is the client’s event, not ours; they are the subject experts. We are there to support you. Therefore it’s important to keep the lines of communication open.
Pain Point #5: Assume they are experts in all things media related
It seems that everyone is carrying a camera and using it. However, just because you can shoot with your phone doesn’t mean you’re getting the best quality.
We shoot videos with equipment that provides good pictures and audio. If a client shoots with a phone, how does the interview sound without a microphone on the interviewee? How is the lighting? These are just a couple of video examples. As far as technology, there are so many types of connectors, cables, and adaptors, and they change very quickly. It is hard to have all of them. We have done our best to ensure we have most of the adaptors and connectors needed for almost any generation of equipment.
If you’re looking for a full-service video production company in Florida, reach out to Communications Concepts, INC. (CCI). We offer live/virtual event production, AV rentals, event planning, website design, video production, and more! We serve clients across Cape Canaveral, Orlando, Melbourne, Daytona Beach, Tampa, St. Petersburg, West Palm Beach, and the surrounding areas of Florida.
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