Common Mistakes People Make When Creating Content
Digital marketing has taken the world by storm, and in this new world where everything is based on the changing trends, it is even more critical to focus on the quality of the content produced, especially in video form.
Although video production is time-consuming and exhausting, it is the most accessible type of marketing because it allows one to communicate a message quickly and efficiently.
To help you avoid some basic errors that could prove costly, Communications Concepts, INC. (CCI) has put together a list of the most common mistakes people make when creating content.
1. Attempting to create content on your own instead of hiring professionals
Perhaps to save money, many people tend to create content themselves or get overactive folks on social media to make content for them. In any case, unless they engage someone who is an expert and understands the differences between developing content for multiple platforms, they will never achieve the desired outcomes. For example, the content format for social networking sites and trade shows will be different. Hiring a company with the knowledge and expertise in this field is essential and can provide the best results.
2. Hiring a company that doesn’t have the necessary equipments
As mentioned earlier, in this fast-paced world of content and ever-evolving quality, it is essential that the company you hire has the right equipment required to shoot a professional video and should also be trained to use these equipment properly. They should have basic equipment like a camera, tripod, audio equipment and proper lights.
3. Not focusing on the value that the video needs to provide
A customer wants videos, but it is up to the company to look for a way to put out the video. They must brainstorm about what will be the message they want to put out there? They should think about the message they want to convey and how to communicate it to the rest of the world.
4. Unable to handle and manage crew
We have found that being the company organizer (lead) for an event and the point of contact is usually too much to handle. They get pulled in too many directions, and some items fall through the cracks. For the best outcome, the company lead should delegate one person to be the contact for the AV or technical crew. This enables the lead to handle additional tasks, such as catering, printing, and so on, in addition to their everyday obligations.
5. Not considering the vendor part of the team
When a customer is thinking about making a video or hosting an event, it’s preferable to involve the hired company as early as possible in the planning process. We have years of expertise, and as a team member, we may contribute by providing insight or making suggestions for a successful outcome. The customer may feel that a company would reveal their trade secret. Some measures can be taken to ensure this does not happen, such as requiring the vendor to sign an NDA. If we are involved early in the process, we can give our consumers a much better end product and possibly save them money. We don’t want to waste time, resources, or money attempting to resolve a problem that could have been averted if we had attended an earlier meeting.
To avoid these and other mistakes, reach out to Communications Concepts, INC. (CCI) experts.
We offer live/virtual event production, AV rentals, event planning, website design, video production, and more! We serve clients across Cape Canaveral, Orlando, Melbourne, Daytona Beach, Tampa, St. Petersburg, West Palm Beach, and the surrounding areas in Florida.