Videos Dominate Marketing
Traditional advertising has dramatically changed and evolved over the years because of the internet and even that has changed as well. Pretty much everything is now geared toward accessibility on internet and anything mobile. Videos have emerged as the new way to go as people are reading less and watching more. In 2015, 4 billion videos were played back each day on Facebook which doubled to 8 billion by the end of that year.
It’s simple – videos give the consumer an opportunity to hear and see what you are promoting as well as giving them the opportunity to get to know you personally, as opposed to reading just text. You and your product come to life instead of being an idea or concept.
An October 23, 2016 article in Forbes.com states:
“Video marketing is one of the most quickly growing content marketing trends, and according to Cisco, it will account for 69% of all online consumer traffic by 2017. Video also has been known to have a higher conversion rate than any other medium because of its powerful psychological influence. 73% of consumers are more likely to make a purchase after watching a video and 71% say video content leaves them with a positive impression of the brand, which means that video is quickly becoming one of the best ways to increase engagement and connect to your target.”
Cisco’s Visual Networking Index also predicts that by 2019, global consumer internet video traffic will account for 80% of all consumer internet traffic. Facebook founder and CEO Mark Zuckerberg also announced that Facebook was generating 8 billion video views daily. And Snapchat had 15 times fewer users, but generated more than 7 billion views.
Video marketing is more effective and increases your reach and duration. 80% of users recall a video ad they’ve seen in the past 30 days. Then they share those videos through social media which generates 1200% more shares than text and images combined!
If you add video to your emails, you’ll see a 200-300% increase in the click-through rate. Consider combining video with full page ads.
Videos drive sales! Businesses using video have seen their company revenue grow 49% faster than businesses that do not use video. It’s a great ROI or return on investment.
Video appeals to mobile users. YouTube reports mobile video consumption rises 100% every year. And Google tells us that smartphone users are twice more likely than TV viewers and 1.4 times more likely as desktop viewers to feel a sense of personal connection to brands that show video content or ads on their devices.
Google loves videos. Videos allow you to increase the time spent by visitors on your site. Thus, longer exposure builds trust and signals search engines that your site has good content. Moovly gives these statistics: you’re 53 times more likely show up first on Google if you have a video embedded on your website. Since Google now owns YouTube, there has been a significant increase on how much video affect your search engine rank.
Take advantage of YouTube. Build a YouTube channel to drive people to your videos. It takes 8 videos to create a “channel”. You need to learn how to use keywords so the search engines find you. There are many tutorials available on how to do this.
Add videos to your website to introduce your business and products. Less text and more visual images keeps their attention longer.
Tips for Creating Videos:
- Keep the videos short and to the point. If you ramble with too many details, the viewer will hit the “X” button. The length of your video will also depend on what it will be used for. A website video introducing your company and capabilities will naturally be longer in length than a video used for social media.
- Your credibility matters, so quality makes a difference. The audio needs to be audible and the video itself should look professional instead of homemade.
Communications Concepts specializes in high quality video production and our services range from top quality 4k video to HD, single camera or multi-camera, from simple to complex. We can accommodate what you need. If you’d like to see some of our work, go to: www.cci321.com. And call us for a quote for your video projects (321) 783-5232.